digital baby monitor
Innovation for a new generation are the hallmarks of the Urban
Lifestyle Collection
LAS VEGAS — LAS VEGAS MARKET, Booth C1433 — In a time of economic
contraction, retailers seek out market segments which are bucking that
trend, and even expanding. But these can be hard to find. Atlantic has
done the homework for its retail partners. To create our new Urban
Lifestyle Collection, we have exhaustively researched and precisely
tailored our entertainment furniture storage solutions to appeal to a
demographic that spends $300 billion annually, and, by 2015, will have
more spending power than any group ever before. This group is the
15-44s: teens, singles, young marrieds and young families.
Research indicates that a few key traits are held in common across this
age range. For one, they are transitioning to smaller living spaces:
whether it’s a dorm room or a less spacious, more affordable suburban
home, square footage is at a premium. Yet, they still crave consumer
electronics to make their homes entertainment and social hubs.
Therefore, they need furniture with a compact footprint and
intelligently designed storage to get the most out of their décor.
Another commonality is an appreciation for clean, modern design accented
by pops of vibrant, expressive color. An entire subculture has grown up
around this interest, with magazines like Dwell and Metropolis
presenting the EQ3 and IKEA look as the aspirational ideal.
Yet, the entertainment
furniture found at most retailers remains dominated by heavy, wooden
units with stodgy traditional styling, or “lighter-looking” glass-based
designs that fall short on storage. Atlantic is poised to change the
face of the value-priced entertainment furniture landscape with our
Urban Lifestyle Collection. Bringing together a choice of exciting,
cutting-edge contemporary and transitional looks with smart,
storage-friendly, eco-friendly design, the Urban Lifestyle Collection
appeals to not only its target demographic, but an inclusive
cross-section of national consumers.
One of the secrets to this feat is in the unique sculptured steel frame
construction of the pieces. Exclusive to Atlantic among its competitors,
this innovation takes the bulk out of entertainment furniture, leaving
airy, visually quiet and fashion-forward silhouettes in variations such
as sophisticated Tribeca™, graceful Nuvo™, high-rise Rio™ and
videogame-oriented Centipede™. Sculptured steel also makes it easy to
offer consumers new and fabulous color choices, with powder-coatings
that won’t tarnish, chip or discolor. Even with these up-to-date
improvements, the frame still offers the solid stability of steel,
reinforced by braces and adjustable leveling feet to eliminate wobbling,
and our largest model securely holds up to a 55 inch television weighing
as much as 150 pounds. To top it all off, Atlantic leads the field in
fulfilling consumer desires for a greener way of life, by using
recyclable steel and keeping flat packs light for a reduced carbon
footprint—and reduced costs—during shipping.
IN APRIL 2008, The Orange County Register published a bombshell of an investigation about a license plate program for California government workers and their families. Drivers of nearly I million cars and light trucks–out of a total 22 million vehicles registered statewide–were protected by a “shield” in the state records system between their license plate numbers and their home addresses. There were, the newspaper found, great practical benefits to this secrecy. “Vehicles with protected license plates can run through dozens of intersections controlled by red light cameras with impunity,” the Registers Jennifer Muir reported. “Parking citations issued to vehicles with protected plates are often dismissed because the process necessary to pierce the shield is too cumbersome. Some patrol officers let drivers with protected plates off with a warning because the plates signal that drivers are one of their own or related to someone who is.” The plate program started in 1978 with the seemingly unobjectionable purpose of protecting the personal addresses of officials who deal directly with criminals. Police argued that the bad guys could call the Department of Motor Vehicles (DMV), get addresses for officers, and use the information to harm them or their family members. There was no rash of such incidents, only the possibility that they could take place. So police and their families were granted confidentiality. Then the program expanded from one set of government workers to another. Eventually parole officers, retired parking enforcers, DMV desk clerks, county supervisors, social workers, and other categories of employees from 1,800 state agencies were given the special protections too. Meanwhile, the original intent of the shield had become obsolete: The DMV long ago abandoned the practice of giving out personal information about any driver. What was left was not a protection but a perk. Yes, rank has its privileges, and its clear that government workers have a rank above the rest of us. Ordinarily, if one out of every 22 California drivers had a license to drive any way he chose, there would be demands for more police power to protect Californians from the potential carnage. But until the newspaper series, law enforcement officials and legislators had remained mum. The reason, of course, is that the scofflaws are law enforcement officials and legislators.
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