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org.uk SCOTLAND MARCH 2-4: Look for meteorites at Coats Observatory, Paisley, from 6.30pm to 9.30pm. Free entry. Details: 0141 889 2013.
ON NOVEMBER 30, 2009, North Koreans awoke to find that their savings had lost 99 percent of their official value. Kim Jong Ils dictatorship dropped two zeros from the North Korean won, making a 100-won note worth only one. Exchange of old currency for new is capped at 300,000 of the old won per family in bank savings and half that amount in cash. The limit is a de facto ceiling on savings, rendering worthless any currency held above the cutoff. The sudden revaluation may be an attempt to crack down on the black markets that have long existed in the comers of North Koreas centralized economic system. Defending the monetary change, which was imposed against a background of rampant inflation and widespread poverty, an official at the countrys central bank told a pro-Pyongyang paper in Japan that “in the future, a large share of economic activities will be subject not to the market, but the planned supply and distribution system.”
COVERING UP THE inconvenient facts of his resume, donning new identifies the way other men change suits, the hidden persuader at the center of AMCs Mad Men has a talent for duplicity that would seem to place him squarely in pop cultures rich canon of ad industry villains. But even with his fake name, appropriated past, perfect show family, and less than ethical approach to client management, Don Draper stands apart from the cynics, hoodwinks, hacks, and evil mesmerists who populate the pages of such anti-advertising tomes as The Hucksters, The Hidden Persuaders, and No Logo. At home in his dining room or at a fancy restaurant wooing clients, Draper may be a lying, boozing con man. But when hes in his office, dreaming up catch phrases to sell products, the specters of candor and authenticity possess him. “You are the product,” Draper tells a neophyte copywriter. “You, feeling something. Thats what sells” He doesnt just want to sell us the sizzle of girdles and popsicles; he wants to sell us their souls. Art Copy, a 2009 documentary about the advertising business, is built around interviews with eight of the industrys most celebrated practitioners. One of them, the legendary ad man George Lois, echoes Drapers passion. “I can get excited about selling a new kind of pin; growls Lois, a pugnacious blusterer whose campaigns for MTV and Tommy Hilfiger helped turn them into cultural mainstays. Contemplating a pins very pinness–identifying the precise qualities that make it useful to us and enhances our lives–is the path toward great advertising. The contrarian theme that advertising is at heart a medium for profound truth telling runs throughout Art Copy, which will be out on DVD this summer. The more common nonindustry view is of advertising as a fundamentally crooked enterprise that aims to brainwash us into buying products we dont really need to solve problems we dont actually have and attain ideals we dont genuinely aspire to. Art Copy departs from this stereotype in large part because its not a nonindustry depiction. While aimed at general audiences and directed by Doug Pray, whose past work includes documentaries on suffers, graffiti artists, turntablists, and the Seattle music scene, the movie was funded by The One Club, which describes itself as “the worlds foremost non-profit organization for the recognition and promotion of excellence in advertising”
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