best business cards
NEW YORK — ALM today announced that four of its publications, Corporate Counsel,
Texas Lawyer, The American Lawyer and The Legal
Intelligencer, have been named as winners in five print and
online categories of the 2010 Jesse H. Neal National Business Journalism
Award competition. ALM’s Focus Europe and corpcounsel.com Web
site were also named as finalists. Established in 1955, the Neal Awards
recognize and reward editorial excellence in business-to-business
publications and are considered the industry’s most prestigious
editorial honors.
Corporate Counsel was named a winner for “Best Integrated
Package” in its revenue category for “Was He Listening?” The package,
created by Sue Reisinger and a team of Corporate Counsel print
and Web editors and designers, focused on the fallout from Bank of
America’s purchase of Merrill Lynch. The publication was also named as a
finalist for “Best Single Article.”
Texas Lawyer was selected as a dual winner in its revenue
category. It won for “Best Single Issue of a Newspaper/News Tabloid” for
its October 19, 2009 issue, featuring a survey of new associates and
their plans in light of deferred start dates; an examination of a key
case affecting lawyers who leave their firms and a collection of
lawyers remembrances of a pioneering federal judge. Texas Lawyer
was also named a winner for “Best Profile” for “The Blue Period: Lisa
Blue-Baron Carries on Legacy of Her Late Husband” by reporter Miriam
Rozen, exploring how the widow of nationally known plaintiffs lawyer
Fred Baron is continuing her husbands work. Texas Lawyer’s
November 2, 2009 issue was also a finalist in the “Best Single Issue of
a Newspaper/News Tabloid” category.
The American Lawyer won in the “Best Single Article” category for
“Saving Anthony Harris” by Susan Beck, an account of a long pro bono
effort to clear a juvenile wrongfully convicted of murder. The
publication received three additional finalist nominations for “Best
Single Article,” “Best Subject-Related Series” and “Best Commentary.”
The Legal Intelligencer was named winner in its revenue category
for “Best Subject-related Series” for “The New Law Firm Order,” a series
of articles reporting on significant changes in the big law firm world.
Jameson, the venerable Irish whiskey, and one of the fastest growing and most successful brands in the Spirits industry, has launched a branded virtual goods campaign to get fans to vote them the “official drink” of St. Patricks Day. Through a combination of social media, advertising (radio, print and outdoor), off-premise, and in-bar promotions, over 80,000 votes were cast by March 7th, with many more expected.
The unique campaign featured branded drinks on the top shelf of social Facebook applications like Pass a Drink and Drinks on Me that users send to each other. Links from the drinks connect to a Jameson branded application , where consumers can cast their vote, add a supporters badge to their Facebook profile, and see the current vote tally.
To ensure only adults 21 saw the drinks, AdNectar implemented “age-gating,” which prevented younger people from seeing or engaging with the campaign.
On the branded application , people can also vote for their favorite drink recipe from a list that includes Jameson Ginger, Jameson Cola, Jameson on the Rocks, Jameson Shot, or Jameson Neat. When voting for a particular drink, the drink recipe appears, along with the poll results. which, as of March 7th, has Jameson Cola and Jameson Ginger leading the pack.
“This is the largest, most integrated St. Patricks Day initiative ever for Jameson. Given the fact that Jameson is the primary driver of the fastest growing category (owning 66% market share of Irish Whiskey*) and the recent significant visibility from our latest advertising campaign, which included the introduction of a television commercial for the first time, we are in a prime position to further establish our leadership in the category. Branded virtual goods are a great way for fans to announce their enthusiasm for the brand, and recruit their friends to make Jameson the Official Drink of St. Patricks Day,” said Wayne Hartunian, Brand Director, Jameson.
“Were delighted to partner with a trusted brand such as Hallmark to deliver a service that offers mums an easy and affordable way to celebrate, share, and preserve lifes important moments,” said Yannis Dosios, Smilebox vice president of European operations. “We look forward to bringing the Smilebox brand and experience to customers around the world.”
Smilebox has created a co-branded version of its service that Hallmark U.K. promotes to its website visitors through prominent presence on its ecards website. Hallmark U.K. is also creating custom Smilebox content tailored to the U.K. market, using popular characters with broad appeal in the United Kingdom and worldwide, such as Forever Friends. Hallmark U.K. and Smilebox have created more than 10 Smilebox designs focused for the United Kingdom to date, including two specifically for Mothers Day. Smilebox is also distributing these designs across the entire Smilebox network, granting them instant access to its base of 10 million users worldwide.
“The Hallmark Smilebox service has strengthened our digital greetings offering and has delighted our users,” said Louise Hudson, digital business director at Hallmark U.K. “It also enables us to use Hallmark content in exciting new ways by creating animated Smilebox designs, distributing them to a large worldwide audience, and generating significant digital revenue from them.”
Busy mums can use the Hallmark Smilebox service to create a variety of project types such as digital greetings, scrapbooks, photobooks, slideshows, invitations, collages and calendars for any occasion including birthdays, love, congratulations, anniversaries, school, or every day. The designs come in styles such as contemporary, modern, classic, and sentimental to match every personality.
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